What We Do...
Marketing
When it comes to defining market strategy, Cool Strategies™ understands the process. You will find us easy to work with and ready to match our talents to your culture and style. We understand business and we understand human nature.
We help you to:
•Identify market segments and target audience/customer needs
•Assess your competitive advantage and point of differentiation
•Craft targeted communication copy and designs that won't get lost in the shuffle
•Write/edit radio, television, print, and multimedia ads
•Implement a step-by-step marketing process to ensure success
Product Development
Sitting on a mountain of "content" but unsure how to leverage this gold into related products or resources? We help clients leverage content and intellectual property into a stream of complementary resources and services.
Cool Strategies helps its clients recognize the wealth of material they've created. By harvesting these hidden treasures we help them repurpose that hard work into a wide variety of creative products and resources.
Communication Continuity
In a world where "attention" has replaced "time" as the rarest of qualities, how do you grab "share of mind" and call people to action? Newsletters, media placements, magazines, offline and online messaging can be easily ignored...unless they are a part of an integrated communication plan.
Cool Strategies focuses its clients on continuity. Instead of treating marketing and PR materials, special events, online, direct mail, and other forms of communication as stand-alone mediums for delivering a message, we help our clients develop a strategic communication plan that flows through the entire organization! We assist in developing broad themes to which all messages are coordinated, and offer methods for infusing every communication opportunity with those themes.
Constituents respond positively as they see the organization’s communications elements as a meaningful conversation.
Identity and Branding
Cool Strategies can help you create an solid brand in the eyes of your customer. We have assisted clients large and small both offline and online to build corporate identity packages and branding materials that succeed.
We believe that your message to your customer must be consistent across all forms of communication. That it must tell a story and ultimately create a conversation. We've assisted clients by helping them create crisp communication streams that interconnect and build on each other.
Marketing Services
Traditional: Cool Strategies can provide creative development, strategic placement, media & public relations, as well as the evaluation of your media expenditures. We'll work with you on selecting the best possible medium to get your message delivered to your targeted audience at the lowest possible cost.
Internet Marketing: We can help you implement best practices in your online activities. From website logic to a complete online communication strategy. We will show you how to effectively compete on-line, target customers and prospects though an e-mail marketing campaign, and use social networking to your advantage.
Event Management: Through trade shows, golf tournaments, executive retreats, or week long tours and conference cruises, Cool Strategies can plan your event from A to Z. With deep experience in event programming and execution we make sure the real goal of the event never gets lost in the planning.
