Inventive Fundraising

It seems the art of fundraising has been reduced to the science of direct mail tips and techniques. And that's a shame, especially given the positive social force nonprofit organizations were formed to address. Instead of seeing donor development as an outreach, more and more nonprofits are resorting to tried and true and, dare we say, tired paradigms.

What many nonprofits fail to realize is that their message IS the main thing. It's the lifeblood, the primary motivator in building growing relationships with new volunteers and donors. Not underlining and highlighting. Not envelopes with catchy teasers. Not PS closings. Not personalized letters.

These tools can and often do have a place in direct mail strategy. But in too many situations they've become the basic ingredients for generating response--substitutes for what is really missing: a compelling vision, a meaningful story standing as evidence of the nonprofit's impact. They've become THE strategy for development instead of A supporting strategy for clear and appropriate communication.

We understand the nonprofit world. We understand people. And we understand good communication. From that platform, we'll help you craft a message that stands on its own, that won't be ignored, and will be worth your donors' support. From there, we'll get inventive as we employ appropriate tools of effective communication to broadcast your valuable message.

We can help you!

• Identify nuances in the needs and preferences of your donors and customers
• Assess your unique advantage as a nonprofit, and communicate from your organization's strengths
• Craft targeted, yet interconnected messages that unite your communication streams
• Reduce mailing costs, and stand out from mailbox clutter
• Create radio, television, print and multimedia messages that set your ministry apart
• Implement a step-by-step ministry communication plan to ensure recognition and build awareness
• Turn letters and events into opportunities for sharing your vision and passion
• Most of all, make your message the cornerstone of communication strategy

We can support your entire communication campaign, or participate in just a piece. From developing strategy, to directing content and driving design, to managing production, to analyzing back-end results, we'll capitalize on your strengths and mitigate any weaknesses to ensure your message gets heard and remembered.

If you are satisfied your fundraising efforts are generating strong donor relationships as well as maximum results, keep at it! But if a fresh pair of eyes and new level of creativity could be helpful to take your fundraising efforts to a new level, contact us today.