Donor/Customer Studies

More and more nonprofits are realizing that great communication requires the ability to first listen. And nowhere does an organization show its sincere desire to listen as when it conducts a survey of its donors and/or customers.

In fact, Cool Strategies came across a recent study where 80% of organizations in the study believed they had not done an adequate job of profiling their customers. For nonprofits, this kind of lapse can be disasterous!

But our own experience has shown conducting donor and customer studies can be extremely time consuming, not to mention expensive! This reality drove us to locate a revolutionary, cost-effective process for surveying donors and customers on any issue imaginable, from identifying needs, to evaluating your service levels and offerings, to determining top priorities from your donor's perspective.

This simple, but effective survey instrument is highly customizable. Cool Strategies works with you to identify eight major categories of concern or question, and then crafts 30 statements your donors/customers will use to measure your ministry’s performance in those eight areas. It is even possible to add open-ended questions to the survey, allowing you to hear comments straight from the donor’s lips.

The tool is completely web-based and electronically delivered! No paperwork. No building a database to capture responses. No data entry support is needed. Responses are automatically captured as your donors reply ensuring high reliability. Even the web address for the instrument and the invitation to respond is delivered via e-mail to hundreds or even thousands of your donors or potential donors. They will appreciate a process that is straightforward, flexible, quick, and paperless.

On the back end, Cool Strategies provides charts summarizing responses. Our reporting process compares data from different donor groups (including your own staff), giving you the visibility you need to identify uniquenesses in different segments. From there, we will help you identify key observations from the data and suggest some communication ideas and strategies based on their responses.

Feel free to contact us for more information! (Pricing is based on the number of invitations that are distributed and is very competitive versus traditional surveying methods.) Isn't it time your donor and customer studies entered the 21st century?!?