Marketing
Creative and fresh, there's nothing like a brilliant marketing strategy that grabs attention and calls people to action. Unfortunately, lots of messages go unheard and marketing investments become marketing losses.When it comes to defining market strategy, Cool Strategies™ understands the process. You will find us easy to work with and ready to match our talents to your culture and style. We understand business. We understand human nature. (One of our principles has completed extensive graduate work in anthropology.) And we're pretty sure you're working on a limited marketing budget.
From creating a comprehensive marketing plan, to simply focusing on a specific product or service, we have something to offer:
- Identifying market segments and target audience/customer needs
- Assessing your competitive advantage and point of differentiation
- Crafting targeted communication copy and designs that won't get lost in the shuffle
- Writing/editing radio, television, print, and multimedia ads
- Implementing a step-by-step marketing process to ensure success
We'll even manage your entire marketing campaign, from developing a marketing strategy, to creative design and plan implementation, to an analysis of the results. Let us know if we can help make your next campaign a winner.
Product Development
Have a product idea you think could go places? A passion to bring a new service to society? Cool Strategies has worked with clients who approached us with little more than a basic idea and we helped them run from concept to a finished, marketable product.
Or maybe you are sitting on an absolute mountain of "content" but you're unsure how to leverage all that initial R&D into a set of related products. We're familiar with that frustration, and have helped clients leverage flagship products and intellectual property into a stream of related products and/or services.
Cool Strategies can help you identify new outlets for existing resources, or brand new resources altogether. Each one will embody your unique identity, helping you deepen your relationships with existing customers and attract new ones at the same time.
You bring the raw materials. We'll fashion the finished goods. So let us know how we can help you multiply the return on your initial investment. It's all about turning a core competency into a full scale business enterprise, and it's something we love to do!
Customer Surveys
In a recent study, 80% of respondents identified a business inadequacy in their understanding of their customer base and expressed a concern that it was having a significant impact on their business. Eighty percent!
This reality encouraged one of Cool Strategies' partners, Virtual CEO, to develop a revolutionary process for surveying customers on any issue imaginable, from identifying needs, to evaluating service levels, to determining top priorities from the customer's perspective.
This simple, but effective survey instrument is highly customizable. Cool Strategies works with you to identify eight categories of concern or question, and then crafts 30 statements your customers will use to measure your performance in those eight areas. It is even possible to present open-ended questions on the instrument.
This tool is completely web-based and electronically delivered! No paperwork. No building a database to capture responses. No data entry support is needed. Responses are automatically captured as customers reply ensuring high reliability. Even the URL for the instrument and the invitation to respond is delivered via e-mail to hundreds or even thousands of your customers or potential customers. They will appreciate a process that was straightforward, flexible, quick, and paperless.
On the back end, Cool Strategies provides charts summarizing responses. Our reporting process compares data from different customer groups (including even your own staff), giving you the visibility you need to identify uniquenesses in different market segments. From there, we will help you identify key observations from the data and marketing changes worth making based on the data.
Feel free to contact us for more information! (Pricing is based on the number of invitations that are distributed and is very competitive verses traditional surveying methods.) Isn't it time your customer profiling entered the 21st century?!?
Identity and Branding
From crafting a positioning strategy to match your vision, to creating words and selecting images, to identifying the best performing segments within your customer base . . . Cool Strategies can help you create an identity, a solid brand in the eyes of your customer. We have assisted clients large and small in direct response campaigns (mail) and building corporate identity packages and branding materials.
We believe in continuity--that your message to your customer must be consistent across all forms of communication, and that it must tell a story and ultimately create a conversation. We've assisted clients by helping them create themes, and then support those marketing themes with clear, crisp communications that connect to each other.
Whether you are looking for direct mail, newsletters, brochures and image pieces, or a perhaps a new logo and letterhead, Cool Strategies can make your content and positioning pieces more effective in their presentation and less expensive in production. Contact us today to discuss your corporate branding.
Other Marketing Services
Advertising and Media Relations: Cool Strategies continually looks for ways to help you find more bang for your buck. We can help with buying space and time, creative development, strategic placement, media & public relations, as well as evaluating the effectiveness of your ad and media expenditures. We'll work with you on selecting the best possible medium to get your message delivered to your targeted audience at the lowest possible cost.
Internet Marketing: Cool Strategies can help you develop and maintain a high impact website, show you how to effectively advertise on-line, target customers and prospects though an e-mail marketing campaign, and get your web site listed in multiple Internet search engines.
Event Management: Through trade shows, golf tournaments, executive retreats, or week long tours and conference cruises, Cool Strategies will plan your event from A to Z. With deep experience in event programming and execution, we'll manage the details, but we'll also make sure the message you want to convey is tastefully and effectively presented.
Contact us to discuss your corporate marketing needs.
