Harvesting Content

Many long-standing ministries are sitting on gold mines and they don't even realize it. After years of developing appeal letters, newsletters, magazines, television and/or radio programs, they have created a stockpile of content which had a life span of anywhere from one day to three months. Then it was back to the drawing board to create something brand new.

Cool Strategies has helped its clients recognize the wealth of material they've amassed, whether it was originally in the form of appeal letters, stories collected from donors, and even receipt letters. By harvesting these hidden treasures we've helped them multiply that hard work into a wide variety of uses they never even imagined.

In business school they call it "leveraging core competencies." We simply call it "practicing great stewardship."

If your ministry has churned out letter after letter, or program after program, you could be a candidate for some creative strategies that could turn those past investments into brand new, valuable products your donors and customers would love. Call us!